Marshall McLuhan

Culture Jamming

Popularized by Mark Dery through his groundbreaking 1990 feature in The New York Times and contributions to Adbusters (which introduced editor Kalle Lasn to the term), “culture jamming” is media hacking, guerrilla semiotics, sociopolitical satire, and a neo-Situationist insurgency, all in one. Media hoaxers, billboard bandits, pirate broadcasters, hit-and-run “subvertisers,” Left/progressive meme warriors, and other media wrenchers who intrude on the intruders, hijacking ads, newscasts, Hollywood movies, and other mechanisms of social control and repurposing them to politically subversive or perversely personal ends, are all culture jammers. Published in 1993 as part of the Open Magazine Pamphlet Series, this little manifesto was an Anarchist’s Cookbook for anti-consumerists and anti-capitalists itching to strike back at the Society of the Spectacle.
 

Read it here.